✨ Fresh color. Thoughtful care. Pure Perfection.
Sensitive scalp? Let’s talk about your next color appointment.
Introducing Wella Professionals Pure Perfection—a new ammonia-free permanent hair color that’s also fragrance-free and dermatologically tested on sensitive skin. Its formula may offer a more comfortable coloring experience for guests concerned about scalp sensitivity, while delivering beautiful, lasting color, up to 100% gray coverage, and hair that looks smoother and shinier.
At PR at Partners, your comfort is part of your fresh hair journey. Ask your stylist whether Pure Perfection is the right choice for your hair and scalp.
Ammonia-free doesn’t mean allergy-free. Tell your stylist about any previous color reactions. Pure Perfection should not be used if you have a known PPD/PTD allergy.
